Shop LK

The ShopLK #LoveShoppingLetterkenny campaign was first launched in 2008. Their goal is to promote retailers, eateries, independent stores and entertainment venues across Letterkenny. The introduction of ShopLK vouchers in 2008 (now ShopLK gift cards) provided an excellent way for customers to present family and friends with a gift that promotes local shopping, and which supports local jobs and the local economy.

ShopLK wanted to become the primary online destination for promoting retail trade in Letterkenny. A website revamp would see this delivered on both a visual and technical level. Letterkenny Chamber required a website upgrade that would showcase the city with style and would simplify the maintenance and building of their brand to further raise awareness of Letterkenny's retail appeal.

Dmac Media worked closely with ShopLK to accommodate their design ideas and delivered an easily maintained brochure style website that provides seasonally updated information and a positive message about retail in Letterkenny. We built a CMS v4 website with a custom directory and an article manager. A searchable members directory provides all relevant information as well as special offers from retailers enrolled in the ShopLK project. The new brochure website integrates a link to an external e-commerce platform that makes online voucher sales easy through a secure sales process.