Cufflink Superstore

CufflinkSuperstore.com is part of the Premier Presentations Group. A 100% Irish owned family business which has served the jewellery and gifts industry for over 50 years. Their experience and knowledge has been built over 3 generations and they are renowned for quality products, excellent service & reliability.

To provide the shopper with a quick and easy way to browse and purchase from over 1000 products. The target market are last minutes shoppers typically shopping for wedding and birthday gifts. Shipping and delivery time is essential to this type of purchasing decision. So too is the ability to personalise the gift with custom engravings.

A fresh website and logo design coupled with the Dmac eCommerce Plus platform, provided the shopper with a professional and slick buying experience. Products are clearly categorised and searchable. We created an animated countdown clock to clearly display the time left to the next order dispatch. On a single product page the customer has the option to add a free engraving by inputting their text and choosing the text style.