Each and every day, we as humans interact with a wide variety of technologies. From the phone in our pocket to watch on your wrist, technology is an ever-increasing part of modern life for each one of us. In many ways, technology is limiting the need for human interaction, with self service checkouts now commonplace […]
Read more...Facebook Events are a valuable & free way of promoting upcoming events for your business. The Facebook event will succeed or fail within its Facebook events page, take your time, set it up correctly and your event is bound to succeed. Alongside the event there needs to be a build of anticipation to the upcoming […]
Read more...Updated October 2019 – Read the Retailers Guide to Ecommerce 2019 Today! Insight and interpretation has long been at the very core of retail excellence. Understanding your customer, identifying their needs, behaviours, challenges and obstacles and ensuring your retail store can effectively cater for these individuals has set many a retail outlet apart from it’s […]
Read more...hashtag: n. A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Oxford English Dictionary In the world of social media, the hashtag is likely the most popular means of categorising content on social media. It makes your own […]
Read more...What should I post on social media? This is the recurring question asked time and time again to our digital marketing team. Your social media platform should represent your business both professionally and personally. Many businesses forget the “social” part of social media and constantly advertise products. When promoting your business, focus on the solution […]
Read more...I love quotes and this is one of my favourites as it’s really applicable to the team I work with and was exemplified at the conference: “None of us is as smart as all of us” (Blanchard, 2019) Working at Dmac Media for the last 9 years as an Account Manager I’ve learned a lot […]
Read more...Write interesting and inspiring Subject Lines to get your email opened! If you want to get your emails opened by an important client or a new prospect? Then there are two things you must never do and three things that will increase your chances of getting your email opened. Two things you should never […]
Read more...When it comes to making purchases online, many business owners mistakenly believe that their customers purchase choices are sporadic and random. In fact, before making a purchase online, customers undergo a multi-step process that reaffirms their decision and helps convince them that they have made the correct choice. This multistage process is most commonly […]
Read more...If your understanding of marketing attribution is cloudy, don’t worry you are far from alone. Many digital marketers & traditional marketers feel at sea when it comes to attribution models. In this article we throw you a life ring and help you find your feet when it comes to marketing attribution. Attribution as a whole […]
Read more...In the digital world there is way too much of industry terminology and acronyms that are confusing and perplexing to us normal folk. In a business that bandies about insider jargon from conversion rates to latent semantic indexing, it is comforting to find something which does exactly what it says on the tin. […]
Read more...An inviting, well designed, website with easy functionality is a must for all car salesmen/motor dealers in these digital times when the go-to instinct of all shrewd millennials is to reach for the smartphone before every purchase. Everything from a simple falafel sandwich to a high end Hybrid car is accessed and assessed online prior […]
Read more...Google now looks at your ‘mobile first’ when deciding your website ranking. One of the key ways to improve your ranking is to improve your page load speed. When improving the load speed of any webpage the first thing to do is Optimise your Images. Images are the main culprits for slowing down a web […]
Read more...Social media: For some it’s their favourite past time, for others it is the bane of their life. Love it or hate it, there is no denying it plays a massive part in all of our daily lives– so if you haven’t already, it really is time to embrace it, especially from a business point […]
Read more...Being the number one web analysis platform, Google Analytics offers incredible insight into how websites perform and how users are interacting with said website. With a whole host of data available to website managers, it can sometimes be difficult to decide what metrics are most important. Turning to Google for suggestions, most self-help articles […]
Read more...On the 25th May 2018 the GDPR regulations (General Data Protection Regulations) became law across Europe and many companies worked hard to become compliant. One of the focus areas under GDPR was Email Marketing and how the email addresses were collected. Many lists had been compiled over time or in some cases emails lists were […]
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